Does your email provider work for you?
As a business owner, I juggle many responsibilities: marketing, sales, networking, content creation, business development — the list goes on! While writing came naturally, the idea of managing an email newsletter initially felt overwhelming when I launched my business in 2020.
That changed in 2021 when I discovered Kit (Formerly ConvertKit). Kit made email marketing simple with easy-to-follow instructions, guided videos, and a supportive customer forum. The platform made what once seemed daunting, doable.
In 2022, I experimented with another email provider and regretted it soon afterward. I spent over $1K hiring someone to help me create a lead magnet and email sequence after spending hours trying to figure it out. The lead magnet didn’t work, and I didn’t get many subscribers. Most of all, I didn’t convert any of these subscribers to community members.
Then in 2023, I returned to Kit the results were night and day. My stagnant list began to grow! By segmenting my audience and weeding out inactive readers, I increased my open rate from 30% to 48%! Now I have more than 500 active subscribers who are opening my emails!
Many of these subscribers downloaded the Creator to Community Builder Workbook or subscribed to the Calm Community Creator Weekly.
Over the past year, I’ve tested various lead magnets and learned a valuable lesson — not every lead magnet will resonate with your ideal customer. One of my lead magnets, a pre-recorded webinar, didn’t generate much interest, and it left me spinning my wheels, unsure of how to achieve my business goals.
I started to feel like I was spinning in circles and not getting anywhere with my business goals of earning more client work or boosting book sales. But when I got intentional with my content and email strategy, things changed. By following Kit’s helpful guides, I started receiving direct responses to my emails, sparking conversations with people just like you!
If you’re feeling stuck or overwhelmed with your email marketing, I can’t recommend Kit enough. It’s made my email marketing manageable and effective, and I believe it can do the same for you!
Start your 14-day free trial with Kit here!
P.S. If you click on a link here you can start your 14-day free trial. I am an affiliate with Kit, and earn a commission for converting customers to the platform. Let’s start recommending each other in the Creator Network!
