Community-building 📖 Book Review: The Business of Belonging

The Business of Belonging by David Spinks

Over the past few months, a few Find Calm Here Community members have been meeting monthly to discuss this book and we’ve gone over a chapter, or two, during our book club meeting. You can grab his book here.

To say this is a good book for business owners who want to build an online community — is an understatement. This book is brand new (2021) and has extensive case studies, resources, and proven strategies that large corporations have used to build, launch, and grow their online communities.

I’ve met with David and several members of the CMX community. I enjoy David’s writing style, it is just how he speaks, clear, and easy to understand.

I’ve put together some of my favorite quotes, questions, and some links to the CMX website with frameworks that have helped so many companies with building an online community and I believe these frameworks can be converted to helping entrepreneurs approach community-building with logic and intentionality through alignment of business and community goals.

Thought-provoking quotes

• “Building community as a hobby is nice. But if you want to build a community sustainably, at scale, and expand way…