Building your 2025 Sustainable Community Growth Strategy

It’s tempting to measure success by the number of new members joining your community — bigger feels better, right?

But chasing growth without prioritizing member engagement is like throwing the world’s biggest party and forgetting to invite the DJ.

A community with 10,000 silent members is like a ghost town with Wi-Fi. Shift your focus to meaningful engagement. What’s the point of having more members if nobody’s sticking around for your community karaoke night?

Without a clear and sustainable growth strategy, those dreams often turn into frustrations. Members stop engaging, leaders feel overwhelmed, and the community’s potential starts to fade.

The good news? You’re not alone in these challenges, and there’s a path to success. Let’s break down some of the most common mistakes, fears, desires, and symptoms leaders like you face when growing a community — and how to move past them.

Creating content based on assumptions is a lot like buying a gift for someone without checking their wish list — you end up with socks when they want a PS5.

If your members crave bite-sized tips but you’re rolling out hour-long webinars, it’s time for a course correction. Think of it as being less like a mind reader and more like an enthusiastic…