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Are You Planning for a Spring Launch?
2 min readJan 28, 2025
If you’re dreaming of launching a community or program this spring, it’s time to start planning now. Rushing into a launch without preparation can lead to unnecessary stress and overwhelm.
Many of the following suggestions are taken from my book, Creator to Community Builder: Find Calm While Building an Online Community.
I’m sharing a few lessons from my experience in building successful online communities, emphasizing the importance of starting small, listening to your members, and prioritizing simplicity.
Key Takeaways for a Stress-Free Launch
- Start Small with a Beta Cohort:
Launching with a small group (3–15 people) lets you test ideas, build connections, and refine your approach. Focus on support rather than overwhelming yourself with constant content creation. - Choose the Right Timing:
Avoid launching during busy travel seasons like summer, holidays, or the new year. Spring is ideal for engaging participants ready to commit to something new. - Plan Content Strategically:
Don’t overcommit to daily posts or endless materials. Start by offering only the most engaging and impactful content, like biweekly office hours, interactive events, or weekly resources based on member preferences. - Set Clear…