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Are You Planning for a Spring Launch?

2 min readJan 28, 2025

If you’re dreaming of launching a community or program this spring, it’s time to start planning now. Rushing into a launch without preparation can lead to unnecessary stress and overwhelm.

Many of the following suggestions are taken from my book, Creator to Community Builder: Find Calm While Building an Online Community.

I’m sharing a few lessons from my experience in building successful online communities, emphasizing the importance of starting small, listening to your members, and prioritizing simplicity.

Key Takeaways for a Stress-Free Launch

  1. Start Small with a Beta Cohort:
    Launching with a small group (3–15 people) lets you test ideas, build connections, and refine your approach. Focus on support rather than overwhelming yourself with constant content creation.
  2. Choose the Right Timing:
    Avoid launching during busy travel seasons like summer, holidays, or the new year. Spring is ideal for engaging participants ready to commit to something new.
  3. Plan Content Strategically:
    Don’t overcommit to daily posts or endless materials. Start by offering only the most engaging and impactful content, like biweekly office hours, interactive events, or weekly resources based on member preferences.
  4. Set Clear

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Deb Schell
Deb Schell

Written by Deb Schell

Community Strategist, Author, Podcaster, Designer. Find Calm Here, where community strategy meets intentionality.

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